It’s
time
to
give
mountainwear
the
life
it
deserves

A bearded man in Mammut gloves scans the outdoors with binoculars, urban buildings softly blurred in the background.

We’re Mammut.
Born in the mountains.
Made for the mountains.

We’re not a streetwear brand.
Never have been.
Never will be.

Yet, our gear is logging more hours in coffee shops than on crags. And, its hardest task is navigating the queue for a matcha latte, instead of the route for an epic climb.

We think it deserves more than that.

Our mission

We love everyone who chooses Mammut – and trust us, we’re all for a good fit check – but we also want to make sure our gear lives life to the fullest. Thriving at high altitudes. Finding adventure at every turn.

That’s why we’ve put together a new global team: Mammut Mountainwear Rescue. They’re putting a stop to misuse of Mammut gear, liberating it from below the treeline and giving it the life it deserves.

Red Mammut packaging with white text: "Give mountainwear the life it deserves" plus Mammut Mountainwear Rescue logos.

You see, there’s just so much that our mountainwear can do. It goes beyond providing protection during a brief shower or delivering stability for uneven paving slabs. Our gear has been developed with mountaineering experts, athletes, and product testers in the Swiss Alps and around the globe to ensure ultimate protection in even the toughest conditions. Yes, we’re talking everything from torrential rain and wind-whipped, freezing peaks at the highest elevations to unstable, rocky terrain and steep – nearly vertical – approaches. That’s why as self-confessed mountain lovers, we feel so passionately about making sure our gear experiences more problem-solving during sends than spreadsheets.

Three Mammut red-and-white labels: "RETURN TO MOUNTAINS," "DON'T HANDLE WITH CARE," and "NOT FRAGILE ANY WAY UP.
Three hikers in Mammut jackets and sunglasses check a map together outdoors on a sunny day, planning their next trail.

"The
misuse
of
outdoor
products
as
streetwear
has
been
going
on
too
long....
#NotaStreetwearBrand,
we
are
taking
corrective
actions.
Join
us
dear
competitors."

Heiko Schäfer CEO + Chief Mountainwear Rescue Officer

But we’re on the case. Our Mammut Mountainwear Rescue Team has been on the streets, in locations around the globe, to retrieve Mammut gear from places of misuse. They’ve been confiscating jackets and bags, issuing notices to the offenders, and then shipping their gear back to the mountains. Of course, the perpetrators can get their mountainwear back – all they have to do is take to the mountains themselves.

  • Two people in Mammut red jackets and sunglasses stand side by side in an elevator, facing forward.
  • Three security camera images: a person hiding Mammut shoes, two staff confronting a customer, and someone holding a violation notice.
  • Two people in red Mammut rescue jackets face a person in black and white gear, standing outside in a mountain environment.
  • A man in an orange Mammut hat and gray hoodie reads a "MISUSE NOTICE" flyer, with a red box framing his face.
  • A person holds a Mammut Mountainwear Violation notice featuring visible text and signature, referencing the Swiss outdoor company.

Join us

And, now’s your chance to get involved! We’re looking for a Mountainwear Rescue Ranger to join the cause. Your role? To identify streetwear from actual mountainwear (not every puffer jacket is made for the mountains), document the evidence, and pass on your passion for the mountains – alongside an official warning (We’re serious about this...). It’s your opportunity to be part of our mission and help put mountainwear back where it belongs – in its home above the treeline.

"We’re
hiring
and
this
is
a
big
one.
Reporting
directly
to
the
CEO
and
on
a
critical
mission
to
right
a
wrong.
This
has
got
to
be
one
of
the
most
exciting
(and
fun!)
roles
right
now
in
the
outdoor
sports
industry."

Nic Brandenberger Chief Marketing Officer

Ready to help mountainwear find its way home?

Apply here

Stay tuned

So, beware, if you’re out on the streets in your mountainwear fit or sipping your matcha in your Mammut cap, you might find someone pointing you back to the mountains – politely, of course. Every piece of Mammut gear holds a part of our soul, meaning you owe it to your gear to experience life at high altitude – it’s literally made for it.

Follow #MountainwearRescue on Instagram and TikTok to stay up to date with our mission. It’s time to give mountainwear the life it deserves.

Made for the mountains, not the streets 

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